© 2024 OPEN BURO
ABOUT US
We’re a boutique, high-end GTM agency designing modern outbound systems that consistently generate qualified meetings and support $50k–$1M+ ARR B2B deals globally.
AS a team of B2B OUTBOUND and sales experts. Our mission is to build a scalable, predictable revenue engine that helps you stand out in a crowded market.
Leveraging large-scale, multichannel campaigns, we automate execution and continuously test hypotheses to identify what works best — delivering consistently high conversion rates.
AS a team of B2B OUTBOUND and sales experts. Our mission is to build a scalable, predictable revenue engine that helps you stand out in a crowded market.
Leveraging large-scale, multichannel campaigns, we automate execution and continuously test hypotheses to identify what works best — delivering consistently high conversion rates.
Our clients
Our System
AI-powered email AND LINKEDIN outBOUND driven by buying intent.
We target sales-ready prospects using signals and personalization at scale.
We target sales-ready prospects using signals and personalization at scale.
EMAIL + LINKEDIN
High-precision lead databases built around your ICP.
Clean, validated contacts enriched with intent signals.
Clean, validated contacts enriched with intent signals.
accurate DATABASE COLLECTion
End-to-end outBOUND setup and optimization.
From infrastructure to automation — built for predictable growth.
From infrastructure to automation — built for predictable growth.
SETUP AND CONSULTING
AI OUTBOUND: OUR PRIMARY GROWTH ENGINE
[1] Outbound Infrastructure
Deliverability-controlled sending architecture across diversified domains and accounts. We set up and optimize domains, mailboxes, integrations, and proper warm-up to ensure reliable inbox placement and long-term, high deliverability.
[2] SIGNAL-BASED ai icp TARGETING
We build targeted datasets of 15,000+ decision-maker contacts monthly. We identify and enrich decision-makers that match your ICP and buying hypotheses, using data signals and intent indicators.
[3] Segment-based email sequences
We craft segment-based email sequences designed to spark conversations, book meetings, and generate qualified demand.
[4] CAMPAIGN LAUNCH
We launch, monitor, and continuously optimize campaigns — testing hypotheses, refining messaging, and scaling what converts.
We generate leads such as
CASE STUDIES
OUTbound FOR APPWILL
gamedev
A comprehensive marketplace for selling and purchasing games and applications.
The CEO approached Open Buro to establish and streamline outreach targeting studios and developers on Google Play and App Store, aiming to enhance the buying and selling of games and applications.
Over the course of the project, we have consistently delivered outstanding results, maintaining a partnership that has lasted over 1.5 years. Our outreach efforts have achieved an open rate exceeding 60% and a reply rate over 6%. We sent over 30,000 messages monthly, generating more than 300 leads each month.
Our work began with a thorough audit and technical setup of the outreach infrastructure. This included the selection and configuration of domains, preparation of email sequences, creation and warming up of emails, and setting up a CRM system for efficient lead management.
A key component of the project was building a relevant database of studio and developer contacts. To achieve this, we utilised a specialised niche spy service that provided valid data and contacts from App Store and Google Play. We enhanced this database with additional emails and information through data parsing. Besides, we also collected contacts of decision-makers from large studios via LinkedIn and other platforms.
The project encompassed a global mailing list, employing precise segmentation and deep personalisation for each outreach effort. For every segment, we determined the optimal timing for sending and personalised the messaging based on factors such as country, application popularity, position, studio size, and more. This approach has resulted in a high percentage of positive reply rates and leads.
In the first month following the customisation and warm-up phase, we began to see impressive results and warm leads. After just one month of active outreach, we decided to scale our efforts further. There were even instances when the client's team struggled to manage the influx of leads, prompting us to temporarily reduce the volume of outreach.
Actual key result: more then 300 MQL/month
The CEO approached Open Buro to establish and streamline outreach targeting studios and developers on Google Play and App Store, aiming to enhance the buying and selling of games and applications.
Over the course of the project, we have consistently delivered outstanding results, maintaining a partnership that has lasted over 1.5 years. Our outreach efforts have achieved an open rate exceeding 60% and a reply rate over 6%. We sent over 30,000 messages monthly, generating more than 300 leads each month.
Our work began with a thorough audit and technical setup of the outreach infrastructure. This included the selection and configuration of domains, preparation of email sequences, creation and warming up of emails, and setting up a CRM system for efficient lead management.
A key component of the project was building a relevant database of studio and developer contacts. To achieve this, we utilised a specialised niche spy service that provided valid data and contacts from App Store and Google Play. We enhanced this database with additional emails and information through data parsing. Besides, we also collected contacts of decision-makers from large studios via LinkedIn and other platforms.
The project encompassed a global mailing list, employing precise segmentation and deep personalisation for each outreach effort. For every segment, we determined the optimal timing for sending and personalised the messaging based on factors such as country, application popularity, position, studio size, and more. This approach has resulted in a high percentage of positive reply rates and leads.
In the first month following the customisation and warm-up phase, we began to see impressive results and warm leads. After just one month of active outreach, we decided to scale our efforts further. There were even instances when the client's team struggled to manage the influx of leads, prompting us to temporarily reduce the volume of outreach.
Actual key result: more then 300 MQL/month
STATISTICS
ПРИМЕРЫ ответов
FOUNDERS/CEO outreach For Forbes Club
FOUNDERS/CEO
We approached Forbes Club independently using our proprietary outreach tool, presenting our lead generation channel.
Following the initial introduction, meetings, and presentation, we developed a comprehensive lead generation strategy and execution plan tailored for the Club.
The primary objective was to schedule meetings with founders and CEOs of enterprise-level companies, which were subsequently handed over to the internal sales team of Forbes Club.
The project delivered strong results: over 150 MQLs within two months.
Email metrics were measured on selected campaigns: open rate above 80%, reply rate above 8% at scale, with over 10,000 messages sent and 300+ genuine replies received.
The engagement began with an audit and technical setup of the outreach infrastructure, including domain selection and configuration, email account creation and warm-up, CRM setup and integration for efficient lead handling, and the development of email sequences.
A separate critical task was building a highly relevant database of founders and CEOs of large enterprise companies. Data sources included LinkedIn, public registries, and AI-driven data parsing.
Campaigns were executed across distinct segments using pre-filtering and segmentation. For each segment—based on role, company size, and other parameters—we optimized sending time and message personalization, enabling a consistently high positive reply rate and high-quality leads.
Strong performance and warm leads were achieved within the first month following infrastructure setup and warm-up.
Current key result: over 150 MQLs.
Following the initial introduction, meetings, and presentation, we developed a comprehensive lead generation strategy and execution plan tailored for the Club.
The primary objective was to schedule meetings with founders and CEOs of enterprise-level companies, which were subsequently handed over to the internal sales team of Forbes Club.
The project delivered strong results: over 150 MQLs within two months.
Email metrics were measured on selected campaigns: open rate above 80%, reply rate above 8% at scale, with over 10,000 messages sent and 300+ genuine replies received.
The engagement began with an audit and technical setup of the outreach infrastructure, including domain selection and configuration, email account creation and warm-up, CRM setup and integration for efficient lead handling, and the development of email sequences.
A separate critical task was building a highly relevant database of founders and CEOs of large enterprise companies. Data sources included LinkedIn, public registries, and AI-driven data parsing.
Campaigns were executed across distinct segments using pre-filtering and segmentation. For each segment—based on role, company size, and other parameters—we optimized sending time and message personalization, enabling a consistently high positive reply rate and high-quality leads.
Strong performance and warm leads were achieved within the first month following infrastructure setup and warm-up.
Current key result: over 150 MQLs.
STATISTICS
ПРИМЕРЫ ответов
B2B outBOUND (PSP / Neobanks / Crypto, EU / UK)
ItisPay
Project Objective
To design and deploy a systematic outbound lead generation engine aimed at acquiring PSPs, neobanks, and crypto projects in Europe and the UK, and to ensure a stable flow of qualified B2B leads for the ItisPay sales team.
Engagement Model
End-to-end cold email outreach: strategy development, infrastructure setup, custom databases, segmentation, and controlled scaling.
Scope of Work
The project began with strategy development and ICP definition. Core segments were identified as follows:
A separate workstream focused on collecting participants of industry-specific payments and crypto conferences, followed by targeted outreach.
Strong emphasis was placed on data quality. The project relied on custom-built databases with precise industry segmentation, combining manual research and AI-driven company discovery, followed by enrichment with decision-maker contacts (Founders, CEOs, CFOs, CTOs, CIOs, BDMs, Payments leads).
Additional custom signals were applied, including licensing status, operating geography, growth stage, product updates, and market expansion indicators.
Prior to scaling, a full technical preparation of the outreach infrastructure was completed: domain selection and configuration, mailbox creation and warm-up, deliverability setup, and the development and testing of email sequences.
Campaigns were executed strictly by segment. Each segment used dedicated email sequences with tailored personalization, sending schedules, and touchpoint logic aligned with company type and decision-maker role. Scaling was performed gradually, without degradation in reply quality or dialogue depth.
Conclusion
The ItisPay project demonstrates that cold B2B outreach—when supported by precise segmentation, custom-built databases, and properly engineered infrastructure—can deliver a stable pipeline of relevant leads in the fintech and crypto payments domain across Europe and the UK.
To design and deploy a systematic outbound lead generation engine aimed at acquiring PSPs, neobanks, and crypto projects in Europe and the UK, and to ensure a stable flow of qualified B2B leads for the ItisPay sales team.
Engagement Model
End-to-end cold email outreach: strategy development, infrastructure setup, custom databases, segmentation, and controlled scaling.
Scope of Work
The project began with strategy development and ICP definition. Core segments were identified as follows:
- PSPs and payment providers
- Neobanks and fintech startups
- Crypto / Web3 projects
- Companies with relevant regulatory and product signals
A separate workstream focused on collecting participants of industry-specific payments and crypto conferences, followed by targeted outreach.
Strong emphasis was placed on data quality. The project relied on custom-built databases with precise industry segmentation, combining manual research and AI-driven company discovery, followed by enrichment with decision-maker contacts (Founders, CEOs, CFOs, CTOs, CIOs, BDMs, Payments leads).
Additional custom signals were applied, including licensing status, operating geography, growth stage, product updates, and market expansion indicators.
Prior to scaling, a full technical preparation of the outreach infrastructure was completed: domain selection and configuration, mailbox creation and warm-up, deliverability setup, and the development and testing of email sequences.
Campaigns were executed strictly by segment. Each segment used dedicated email sequences with tailored personalization, sending schedules, and touchpoint logic aligned with company type and decision-maker role. Scaling was performed gradually, without degradation in reply quality or dialogue depth.
- ResultsAverage reply rate: 3.37% at scale
- 15–20+ qualified leads per month generated on a consistent basis
Conclusion
The ItisPay project demonstrates that cold B2B outreach—when supported by precise segmentation, custom-built databases, and properly engineered infrastructure—can deliver a stable pipeline of relevant leads in the fintech and crypto payments domain across Europe and the UK.
STATISTICS
B2B outBOUND For IQ Consultancy (IQ WAY)
IQ Consultancy
IQ WAY is a personalized online learning platform delivered via a chatbot format, combining AI-driven speed with expert-led instructional design and methodological adaptation.
Project Objective
To build a scalable outbound channel to promote IQ WAY to corporate HR and Learning & Development decision-makers responsible for employee training initiatives.
Engagement Model
End-to-end email outreach: database sourcing and segmentation, technical infrastructure preparation, role-specific email sequences, campaign launch, and controlled scaling.
Scope of Work
The project started with defining the target audience and key segments. Primary focus was placed on corporate HR Directors, Heads of Learning & Development, L&D Managers, as well as financial and operational decision-makers involved in selecting employee training solutions.
Custom databases were built using AI-driven search, LinkedIn, and industry-specific professional sources. These databases were enriched with decision-maker contacts and segmented by role, company size, and industries where workforce training is a strategic priority.
Before campaign launch, full technical preparation of the outreach infrastructure was completed: domain selection and configuration, mailbox creation and warm-up, deliverability setup, CRM integration, and development of dedicated email sequences for different segments (HR, L&D, and operational roles).
Results
Conclusion
The IQ WAY project demonstrates that a well-structured outbound email strategy—supported by precise segmentation, custom-built databases, and properly configured infrastructure—can reliably generate high-quality B2B leads in the corporate learning and development space.
Project Objective
To build a scalable outbound channel to promote IQ WAY to corporate HR and Learning & Development decision-makers responsible for employee training initiatives.
Engagement Model
End-to-end email outreach: database sourcing and segmentation, technical infrastructure preparation, role-specific email sequences, campaign launch, and controlled scaling.
Scope of Work
The project started with defining the target audience and key segments. Primary focus was placed on corporate HR Directors, Heads of Learning & Development, L&D Managers, as well as financial and operational decision-makers involved in selecting employee training solutions.
Custom databases were built using AI-driven search, LinkedIn, and industry-specific professional sources. These databases were enriched with decision-maker contacts and segmented by role, company size, and industries where workforce training is a strategic priority.
Before campaign launch, full technical preparation of the outreach infrastructure was completed: domain selection and configuration, mailbox creation and warm-up, deliverability setup, CRM integration, and development of dedicated email sequences for different segments (HR, L&D, and operational roles).
Results
- Average reply rate: ~3.5% at scale
- 30+ qualified leads per month generated on a consistent basis
Conclusion
The IQ WAY project demonstrates that a well-structured outbound email strategy—supported by precise segmentation, custom-built databases, and properly configured infrastructure—can reliably generate high-quality B2B leads in the corporate learning and development space.
STATISTICS
ПРИМЕРЫ ответов
B2B outBOUND - LAB SP (EDMS and ERP/HR solutions)
LAB SP
LAB SP is an IT company specializing in enterprise SAP localization and development, business process automation, ERP integrations, and digital HR solutions for corporate clients.
Project Objective
To build a systematic outbound lead generation channel for selling LAB SP’s enterprise solutions, including electronic HR document management (EDMS), ERP/HR system integration, and business process automation.
The primary goal was to attract qualified leads among key decision-makers: HR Directors, CFOs, and COOs.
Engagement Model
End-to-end cold email outreach: strategy, infrastructure setup, database sourcing, segmentation, email sequence development, and scalable execution.
Scope of Work
The project started with a clear definition of the target audience and key segments. The main focus was on large enterprises with a potential demand for HR document workflow automation and ERP/HR modernization.
Core decision-maker roles were identified as:
Custom contact databases were built using LinkedIn, corporate registries, and other professional data sources through AI-driven data parsing.
The databases were enriched with decision-maker contacts and segmented by role, company size, and industry. Particular emphasis was placed on precise segmentation and alignment of each contact list with a specific commercial offer.
Prior to campaign launch, standard technical preparation of the outreach infrastructure was completed: domain selection and configuration, mailbox creation and warm-up, deliverability setup, CRM integration, and development of role- and segment-specific email sequences.
Results
Conclusion
The LAB SP project confirms that email outreach is an effective channel for selling enterprise ERP/HR solutions and electronic HR document management products. With precise segmentation, high-quality databases, and properly configured outreach infrastructure, cold outbound can deliver a stable flow of B2B leads from HR, financial, and operational decision-makers.
Project Objective
To build a systematic outbound lead generation channel for selling LAB SP’s enterprise solutions, including electronic HR document management (EDMS), ERP/HR system integration, and business process automation.
The primary goal was to attract qualified leads among key decision-makers: HR Directors, CFOs, and COOs.
Engagement Model
End-to-end cold email outreach: strategy, infrastructure setup, database sourcing, segmentation, email sequence development, and scalable execution.
Scope of Work
The project started with a clear definition of the target audience and key segments. The main focus was on large enterprises with a potential demand for HR document workflow automation and ERP/HR modernization.
Core decision-maker roles were identified as:
- HR Directors and Heads of HR
- CFOs and Finance Directors
- COOs and Operations Directors
Custom contact databases were built using LinkedIn, corporate registries, and other professional data sources through AI-driven data parsing.
The databases were enriched with decision-maker contacts and segmented by role, company size, and industry. Particular emphasis was placed on precise segmentation and alignment of each contact list with a specific commercial offer.
Prior to campaign launch, standard technical preparation of the outreach infrastructure was completed: domain selection and configuration, mailbox creation and warm-up, deliverability setup, CRM integration, and development of role- and segment-specific email sequences.
Results
- Average reply rate: ~3.5% at scale
- 15+ qualified leads per month generated on a consistent basis
Conclusion
The LAB SP project confirms that email outreach is an effective channel for selling enterprise ERP/HR solutions and electronic HR document management products. With precise segmentation, high-quality databases, and properly configured outreach infrastructure, cold outbound can deliver a stable flow of B2B leads from HR, financial, and operational decision-makers.
STATISTICS
ПРИМЕРЫ ответов
>200
Projects have partnered with us
>30.000
Leads generated
>80%+
Client retention rate (12+ months)
our achievements
our
advantages
advantages
INTENT-DRIVEN OUTBOUND
We ensure robust technical preparation through relevant data collection, address validation, and scalable outreach execution.
Our systems are built around real buying intent, ensuring messages reach decision-makers at the right moment.
Our systems are built around real buying intent, ensuring messages reach decision-makers at the right moment.
CONSISTENT REPLY FLOW
Research-based sequences, timing optimization, and personalization combine to generate a steady flow of qualified, sales-ready replies.
B2B focus
We target real decision-makers and buying roles, prioritizing qualified conversations over clicks, opens, or impressions..
ICP and SIGNAL-BASED DATA
We source, validate, and enrich contacts aligned with your ICP and buying signals to ensure relevance at scale.
SYSTEMIZED OUTBOUND EXECUTION
Outreach runs as a system — automated, monitored, and continuously optimized across channels and campaigns.
QUALIFIED LEAD DELIVERY
We deliver structured, enriched leads ready for sales conversations, allowing your team to focus on closing rather than qualification.
OPEN BURO is a team of professionals specialising in b2b sales and marketing. We build long-term partnerships with clients, focusing on scalable growth and predictable results.
meet Our team
Daniel
Founder
Irine
GTM Engineer
kate
Outreach
Specialist
Specialist
Email Deliverability
SoFi
Customer feedback
FAQ
Week 1
During the first week, we build a dedicated outbound infrastructure for your project. This includes setting up multiple sending domains and mailboxes, as well as warming up the accounts to ensure stable deliverability.
Week 2
During the second week, we collect and structure your lead database according to the defined ICP. At the same time, we prepare the outreach engine, including AI-assisted research across multiple data sources and our internal AI tools.
Week 3
By week three, we perform segmentation and develop multiple handcrafted email sequence variants (A/B/C/D) tailored to different segments of your target audience.
At this stage, the infrastructure is warmed up, the database is ready, and the messaging framework is prepared — allowing us to launch the first outreach campaigns.
During the first week, we build a dedicated outbound infrastructure for your project. This includes setting up multiple sending domains and mailboxes, as well as warming up the accounts to ensure stable deliverability.
Week 2
During the second week, we collect and structure your lead database according to the defined ICP. At the same time, we prepare the outreach engine, including AI-assisted research across multiple data sources and our internal AI tools.
Week 3
By week three, we perform segmentation and develop multiple handcrafted email sequence variants (A/B/C/D) tailored to different segments of your target audience.
At this stage, the infrastructure is warmed up, the database is ready, and the messaging framework is prepared — allowing us to launch the first outreach campaigns.
We never use your primary domain to send outreach emails. Doing so can significantly damage your domain reputation and affect the deliverability of your regular business communications.
Instead, we set up dedicated secondary domains that safely redirect to your main website. From these domains, we create and manage multiple sending mailboxes used exclusively for outreach campaigns.
This approach ensures that your primary domain remains fully protected. Even if any issues occur with the sending domains, your main domain reputation stays unaffected.
By operating across multiple domains and mailboxes, we can also safely distribute sending volume and scale outreach without compromising deliverability.
Instead, we set up dedicated secondary domains that safely redirect to your main website. From these domains, we create and manage multiple sending mailboxes used exclusively for outreach campaigns.
This approach ensures that your primary domain remains fully protected. Even if any issues occur with the sending domains, your main domain reputation stays unaffected.
By operating across multiple domains and mailboxes, we can also safely distribute sending volume and scale outreach without compromising deliverability.
Before any outreach begins, we share the first drafts of the messaging with you for review. We never send emails that you’re not comfortable with.
We also provide the list of prospects we plan to contact before launching the campaign. If you feel the targeting criteria needs adjustment, we revise the ICP and regenerate the lead lists accordingly.
In addition, you get full visibility into the entire outreach process. We provide access to the sending platform where you can monitor everything 24/7 — including the infrastructure, mailboxes, campaigns, and performance metrics.
You can see exactly which prospects we contact, what messages are being sent, how many emails are delivered, and how campaigns are performing in real time.
Our goal is to operate with complete transparency, so you always have a clear understanding of how your outbound engine is running.
We also provide the list of prospects we plan to contact before launching the campaign. If you feel the targeting criteria needs adjustment, we revise the ICP and regenerate the lead lists accordingly.
In addition, you get full visibility into the entire outreach process. We provide access to the sending platform where you can monitor everything 24/7 — including the infrastructure, mailboxes, campaigns, and performance metrics.
You can see exactly which prospects we contact, what messages are being sent, how many emails are delivered, and how campaigns are performing in real time.
Our goal is to operate with complete transparency, so you always have a clear understanding of how your outbound engine is running.
A opportunity is an decision maker who has expressed interest in the services, whether by agreeing to a call, scheduling a Zoom meeting, signing up for a trial, or responding with specific inquiries about our offerings. We usually generate 20-50+ leads monthly, depending on the industry and your business.
We work on a monthly retainer model.
At the start of the engagement, we ask clients to commit to the first three or four months. Based on our experience, this is the minimum timeframe required to properly launch campaigns, gather enough data, and evaluate performance.
After the initial period, there are no long-term contracts or lock-ins. Our goal is simple to earn your business every month by delivering results you’re happy with.
At the start of the engagement, we ask clients to commit to the first three or four months. Based on our experience, this is the minimum timeframe required to properly launch campaigns, gather enough data, and evaluate performance.
After the initial period, there are no long-term contracts or lock-ins. Our goal is simple to earn your business every month by delivering results you’re happy with.
Fill your pipeline with qualified leads and booked meetings
We’ll review your goals, define a clear outbound strategy, and align on the next steps.
Get in touch
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